As the world begins to move on after a gruelling 2020, people come to terms with everything they’ve learned over the past year and a half. One of the most recurring topics is CSR, Corporate Social Responsibility.
Dr. Varun Gupta is the youngest entrepreneur in India who believes in spirituality to hold the key of success. He has more than a decade of experience in the business niche. Not only this, he took part in CSR initiatives during COVID crisis and provided public with cooked healthy food, sanitary napkins, and dry ration kits. This COVID WARRIOR believes in helping others and maintaining peace. As a professional in business field, Dr. Varun Gupta is giving some tips about CSR initiative for companies:
CSR implies all those ways in which a business promotes added value for society in the environmental, social or economic sphere, contributing itself primarily to generating a greater good. And if the pandemic has taught us anything, it’s that the world has its eyes on these companies. Which must go beyond Greenwashing and facade sustainability: the risk is that of losing customers and not being attractive, as well as harming the ecosystem.
It is vital that companies incorporate a CSR system into their business procedures and encourage people to adhere to its values, particularly in the post-pandemic period. The pandemic has indeed reinforced these ideas:
- Workers love supporting charitable causes
- CSR influences employer engagement and makes the company attractive to new talent
- Consumers are increasingly attentive and aware
Among the most frequently mentioned advantages of implementing CSR programs are:
- Improving process efficiency – during the implementation of CSR programs, companies discover hidden levers of efficiency, which otherwise simply could not be seen. This is especially true of technological processes.
- Increasing the motivation and productivity of employees – because all employees of the company are citizens, consumers, parents and residents of a particular city, care for the community, for society will be translated into care for employees.
- Increasing the value of intangible assets – increasing the company’s business and public reputation, reducing the risk of possible market losses, improved access to new markets through better reputation – implementing an active CSR policy is a real benefit for companies.